Project information
- Category: Song Creation & Commercials
- Client: Watch-IT & CoreTV
- My Role: Producer and C.E.O.
- Period: 2019 - 2020
High-Impact Song & Commercial Production
The Challenge
Beyond long-form drama, digital platforms thrive on timely, high-impact short-form content. The challenge was to produce a slate of original songs and commercials that could capture cultural moments, provide sharp social commentary, and generate viral engagement for the platforms.
My Solution
As Producer, I managed the end-to-end creative pipeline for these projects. This involved identifying relevant topics (from patriotic anthems to social satire), commissioning artists and composers, and overseeing the full production to create polished, memorable, and impactful media.
The Result: Key Productions
Successfully produced a diverse portfolio of songs, many of which gained significant traction and cultural relevance.
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You are the remaining, my country | انتي الباقيه يابلادي
An anthem to Egypt, focusing on the people's sacrifices for their country.
Song link -
Eshy Ya Mante'a - Oka Wi Ortega | إصحي يا منطقة
A song exploring social media corruption. It became a popular hit, amassing 2 million views in a short period.
YouTube Link | Song link -
The crisis song | اغنيه الازمه
A song showing how crises reveal people's true selves, turning a negative into a moment of truth.
Song link -
Sport Song | اغنيه الرياضه
A satirical song poking fun at the idea that black magic influences football match outcomes.
Song link